Harvey Nichols wins a FOURTH Grand Prix for “sorry I spent it on myself”


Judges decided not to award any Grand Prix awards (the highest honour) in both the Film Craft Lions and the Branded Content and Entertainment Lions at Cannes 2014.
Gold Lions awarded in the Branded Content and Entertainment category were mainly to USA agencies, including 3 golds which went to Creative Artists Agency for their ad “the scarecrow” for Chipotle Mexican Grill.
In the Film Craft category, the UK pickedup 5 gold lions, including 3 for Wieden + Kennedy London for its “cooks range” campaign for butter brand Lurpak.
British agency Adam&Eve/DDB won one Grand Prix for “sorry I spent it on myself”, for Harvey Nichols, while “epic split” by Forsman & Bodenfors was awarded the second Grand Prix in the film category.
London-based marketing agency Don’t Panic has been out and about at Cannes Lions, making a series of tongue-in-cheek documentary films uncovering the real nature of the ad industry.
The concept was devised by Adam Day-Lewin, written by Joe Wade and stars Nimrod Kamer.
All week, Campaign and its sister magazines have been bringing you the news, views and gossip from Cannes, as well as video interviews with leading indury personalities. Here are our top clips:
Dynamo the magician and Ash Bendelow of Brave – How to use magic in advertising
Andrew Robertson, the global CEO of BBDO on looking forward & back
PHD’s global chief executive Mike Cooper on winning at Cannes
Dylan Williams on “trying not to get fired” in his first few weeks at Publicis Worldwide chief strategy and innovation officer
London-based marketing agency Don’t Panic has been out and about at Cannes Lions, making a series of tongue-in-cheek documentary films uncovering the real nature of the ad industry.
Watch out for Sir Martin Sorrell in this first installment.
The concept was devised by Adam Day-Lewin, written by Joe Wade and stars Nimrod Kamer.
Mike Cornwall, the CEO of The Institute of Direct and Digital Marketing (IDM) had a challenge when he was invited to the attend the Data IQ awards, which were held on a boat on the Thames in London at the same time as Cornwall was at the Cannes Lions festival.
Undeterred, Cornwall travelled back to London on a flying visit for the awards, and was then on a 6 o’clock flight back to Cannes the next day, to join Tony Spong from AAR for a breakfast bash at 10am.
He made it – and some sources suggest he may have been feeling better than some other guests at the breakfast, having had a night off from Cannes.
Facebook chief operating officer Sheryl Sandberg believes that gender equality in the work place remains decades away, she told an audience at the Cannes Lions Festival.
Sandberg believes that by changing the way the industry thinks about marketing to women, then cultural change will follow.
“Any boy or any girl should believe they can do anything because they have seen it [in marketing].
“We are three decades past women getting 50% of college degrees but still men have 94% of top CEO jobs.”
Infographic created by Ogilvy – check out more at Ogilvydo.com
Brand advertisers are continually trying to understand how their multi-screen campaigns will affect their reach and brand impact metrics.
Digital video advertising company, YuMe and research firm Nielsen initiated a study to measure device ownership, usage, and motivations at a household level across five distinct regions, the UK, Spain, France, and the Nordics.
Across the EU regions, cross device usage is rampant; with 71% of households owning a smartphone, 42% a tablet, and 8% an OTT device, once you own one, you own many.
To see more stats on multi-screen usage, view the entire infographic at YuMe.com/MixandMeasureEU