If you don’t make a shortlist, maybe you’ll make the #CannesShortsList

Kudos to DigitasLBi for a clever way to highlight Cannes content:

David Hasselhoff made the list after his hoffornot experiment kicked off the conference Sunday:

FIFA World Cup-winning former French soccer star Marcel Desailly made the list after his appearance on a panel discussing sports sponsorships, which also included David Wise, an American Olympic Gold-winning freestyle skier, and Visa CMO Kevin Burke (See complete coverage of that session on the website of Campaign India):