Watch again: ‘Capture the zeitgeist’ seminar with Buzzfeed and Mindshare

The zeitgeist has always been unpredictable – until now.

Buzzfeed’s co-founder Jonah Peretti delves into how brands can identify the moment, create content, optimise their efforts and invest for success in the new digital ecosystem.

Watch the recorded talk below:

Check out the other sessions set to be streamed live at Cannes Lions 2014