We’ve set a challenge to Mark Ringer, the UK and European executive creative director of Anthem, to write reviews of top Cannes Lions seminars that are no longer than a tweet.
Here he reviews yesterday’s Fashion, Sex, Celebrity and Character Seminar with Sarah Jessica Parker (it doesn’t sound like you missed much if you didn’t see it):
Getting a celebrity to speak is not the job. Getting a celebrity to say something interesting and relevant is the job.
Were you there? What would your 140-character review be?