Among the UK’s 20-strong shortlist in the Cyber Lions category is AMV BBDO’s “A Calendar of Tales” project for the Blackberry Z10.
It might not have the most nominations (two, compared to R/GA London’s four for its “Beats Music” work) but this is a fascinating campaign.
Working with quirky cult fantasy author Neil Gaiman – who has written for Doctor Who – the collaborative social campaign called for followers to submit illustrations for a book of stories.
There were more than 9,000 entries in total with the project trending globally on Twitter.
Other innovative work up for awards in this category comes from agencies including Ogilvy One London, Crispin Porter and Bogusky, and Adam & Eve DDB.
M&C Saatchi, Grey London, BBH London and Jam London each have one spot on the shortlist, as well as Stink Digital, Google Creative Lab London and Unit 9 London, which is shortlisted for a video to raise support for war victims in Syria.