Cannes Film Lions : which campaigns would win if it was down to online sharing?

The Cannes Lions film awards are tonight, and the shortlist has been revealed.

Unruly, the video measurement company, has ranked the top 5 nominated campaigns based on the number of times they have been shared online.

Here’s what will win the most lions, according to the internet:

1. Volvo Trucks “volvo trucks – the epic split feat. van damme (live test 6)” by Forsman & Bodenfors

3,148,284 shares all time shares this week | 3,148,284 shares all-time


2. MGM and Sony Pictures “telekinetic coffee shop surprise” by Thinkmodo

2,333,698 shares all time shares this week | 2,333,698 shares all-time


3. 20th Century Fox Film: Devil’s Due “devil baby attack” by Thinkmodo NY

2,111,434 shares all time shares this week | 2,111,434 shares all-time


4. Wren Clothing Agency: “first kiss” by Tatia Plleva

1,500,305 shares all time shares this week | 1,500,305 shares all-time


5. John Lewis “john lewis christmas advert 2013 – the bear & the hare” by Adam&Eve/DDB

1,161,991 shares all time shares this week | 1,161,991 shares all-time