Don’t Panic goes undercover at Cannes for Borat-style mocumentary

London-based marketing agency Don’t Panic has been out and about at Cannes Lions, making a series of tongue-in-cheek documentary films uncovering the real nature of the ad industry.

Watch out for Sir Martin Sorrell in this first installment.

The concept was devised by Adam Day-Lewin, written by Joe Wade and stars Nimrod Kamer.

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