IDM chief’s flying visit to London from Cannes

Mike Cornwall, the CEO of The Institute of Direct and Digital Marketing (IDM) had a challenge when he was invited to the attend the Data IQ awards, which were held on a boat on the Thames in London at the same time as Cornwall was at the Cannes Lions festival.

Undeterred, Cornwall travelled back to London on a flying visit for the awards, and was then on a 6 o’clock flight back to Cannes the next day, to join Tony Spong from AAR for a breakfast bash at 10am.

He made it – and some sources suggest he may have been feeling better than some other guests at the breakfast, having had a night off from Cannes.

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