A number of delegates shared their experiences from the festival at last year’s Campaign magazine beach party. Clare Bowen, head of creative development at the Radio Advertising Bureau, said the joy of coming out to Cannes 2014 was seeing what the advertising industry looked like internationally.
“You get to talk to so many different people,” she explained. “You get to see people from different countries and what they think and what their opinions are. That definitely fuels the creative product that we bring back to the UK.”
Omaid Hiwaizi, chief strategy officer at Geometry Global, said connecting with industry peers was a high point from Cannes 2014. “There’s so many of the great and good out here that it’s amazing to have a reason to reconnect with them,” he added.
Michael McLaren, creative executive of MRM McCann, said he comes to Cannes Lions every year because it’s an important event for the marcoms sector. “It’s a celebration of creativity in our industry, I like to come and look at new work and what the judges are recognising as the world standard,” he explained. “I like to meet with a lot of my current and ex colleagues and clients and there are good networking opportunities here.”
Sir John Hegarty, worldwide creative director and founder of Bartle Bogle Hegarty (BBH), agreed and said it’s a good place to meet people and exchange ideas, as well as (of course) have a good time.