In the week leading up to the launch of Cannes Lions 2015, Robert Senior, Saatchi & Saatchi’s worldwide chief executive, spoke to Campaign US about why the event is more than just lunches and celebrities.
Ahhh, June. And inevitably, thoughts turn to the annual weird, wonderful and inspiring week of unashamed basking in creativity that is the Cannes Lions Festival.
On stage this year is the usual mixture of celebrities (these always seem to be a draw, though often for no obviously relevant reason). The lineup for 2015 includes Samantha Morton with Jefferson Hack, Kim Kardashian and Sir Kenneth Branagh. Meanwhile, there are plenty of sessions guaranteed to get the creative juices flowing, not least the 25th anniversary of the Saatchi & Saatchi New Directors’ Showcase, which I promise, will be something very special.
For some, Cannes has always been an excuse to down tools for a week and party in the sun. And partying is fine — especially if you are celebrating some fantastic work well done — and as long as that’s not all you do. But learning and development is a key opportunity at Cannes and in truth, I sometimes feel that the purpose of the Festival is becoming increasingly obscured.
Read the full article: Cannes Lions: Why bother?