It’s no secret that attending Cannes Lions means forking out the big bucks, therefore, it’s no surprise that not all of the creativity community will be able to afford to visit this year’s festival in person.
Fear not, the team from ImageBrief has come up with a cost-effective solution for those back at home – mainly in the US – to enjoy the action, minus the huge bill at the end of it.
This infographic, called ‘How to Attend Cannes From the Comfort of Your Own Home’, gives a rundown of key information including award categories, the festival’s schedule and official social media channels for you to keep an eye on. Also featured are the Twitter handles of the jurors and agencies most active on social, so that you can get the inside scoop straight from their Twitter feeds.
But what’s interesting are the calculations ImageBrief has come up with in terms of the cost of attending Cannes Lions – brace yourselves. According to the agency the basic cost, which includes a seven-day standard Cannes pass, round-trip flights from New York, taxis to and from the airport, three-star hotel accommodation and food, is approximately $6,500+ (£4,100+)! Yikes!
And if you fancy seeing what the extras might cost, including throwing a full party with a DJ, a fully-crewed yacht and helicopter trips to and from Nice Côte d’Azur Airport, then we suggest you sit down before reading that option.