What makes a creative healthcare idea brilliant? Three things. The head. The heart. The hands.
The head for thinking. The challenge, the insight, the opportunities and constraints of technology, the data, the problem-solving, the ROI. The heart for feeling. You have to love it or hate it. Be jealous, be scared, be inspired, be moved, be changed. Feeling is what makes us human. The hands for crafting. A simple idea remains just a simple idea if it is not touched, held, caressed, nurtured and loved to life.
When head, heart and hands connect, you have a winner.
By June Laffey, Executive Creative Director, McCann Health Sydney