Last year at Cannes, change was in the air. Cannes is and always will be about celebrating creativity, and yet, even before 2014’s edition kicked off, another topic of conversation started to vie for attention: advertising technology.
Before the doors had even opened, Matt Seiler, Global CEO at IPG Mediabrands and President of the media jury said: “There is no idea as powerful as one whose time has come, and the time has come for automation the media industry. It is not only the right thing to do, but it is inevitable.”
Read the full article: Introducing ad tech to creative at Cannes Lions Innovation