At the Lions Health awards ceremony Friday evening, the Lions Health Grand Prix for Good—an award open to Gold Lion winning entries that were not eligible for a Grand Prix in their own section—went to FCB Inferno London’s powerful ‘This girl can’ campaign for Sport England. The work also won two Gold Lions in the Health & Wellness category.
All told, in the second year of the competition, a total of 86 Pharma and Health & Wellness Lions were presented.
In Pharma, DigitasLBI New York’s “Take it from a fish” for Astra Zeneca claimed the Grand Prix.
In Health & Wellness, Leo Burnett Mexico claimed the country’s first ever Grand Prix for ‘Intimate Words’ on behalf of Proctor & Gamble’s Always brand.