Richard Edelman calls for a consumer ‘bill of rights’

download (6)Campaign’s associate editor Kate Magee spoke to Richard Edelman, president and chief executive of Edelman, regarding his thoughts on a consumer ‘bill of rights’.

Richard Edelman, the president and chief executive of Edelman, has called for a “bill of rights” for consumers to protect them against companies that abuse their privacy.

He was speaking to Campaign in Cannes, ahead of the publication of his eponymous PR agency Edelman’s latest research, which has found that consumers are extremely worried about the effect of innovation on privacy, security and the environment.

Edelman, already known for its respected annual Trust Barometer research project, spoke to 10,000 people about their views on innovation for its first Earned Brand study.

Read the full article: Richard Edelman calls for a consumer ‘bill of rights’

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