WPP, Daily Mail and SnapChat launch content agency Truffle Pig

download (4)Arif Durrani, Campaign’s head of media and editor for Media Week, details plans for WPP’s new digital agency, as announced today (23 June) at the Cannes Lions Festival.

WPP’s Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as “a new way and new approach” to generating revenue.

Launching Truffle Pig in Cannes today, Sorrell, the founder and chief executive of WPP, said that as the media industry continues to evolve, and amid a swathe of global clients currently reviewing their media requirements, “technology, data and content are critically important” for differentiation.

Read the full article: WPP, Daily Mail and SnapChat launch content agency Truffle Pig

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