Cheil’s Wain Choi: ‘We have started to invest in work that moves people’

Wain_Choi_300x200Campaign India‘s Gokul Krishnamoorthy talks with Cheil’s VP and executive global creative director about Samsung’s move from product-led marketing to an ideals-based approach.

The agency’s work like the ‘Look at me’ app and the ‘North Korean-South Korean Translator’ have been screened at multiple Cannes stages this year, with the former also picking up a handful of metals. And this is just the beginning of the brand’s ‘Launching People’ approach to communication, Choi promises.

Read the full article on Campaign India: ‘We have started to invest in work that moves people’: Cheil’s Wain Choi

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