First global cinema ad will feature animated animals and Liam Neeson

download (10)Kate Magee, associate editor of Campaign, reports on what the first global cinema ad will look like.

The first global cinema ad, created by Sir John Hegarty, will feature animated animals and Liam Neeson.

Hegarty was speaking alongside Richard Curtis, the film director and founder of Comic Relief, today at Cannes Lions.

They spoke ahead of the United Nations’ launch in September of Global Goals, a series of targets to end poverty and tackle climate change by 2030.

Read the full article: First global cinema ad will feature animated animals and Liam Neeson

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