Watch: Who put all this science in my creativity festival?

From artificial intelligence to cognitive neuroscience to colour theory, Cannes organisers seem to have made a concerted effort to bring in voices from scientific quarters at this year’s festival. Here, we’ve collected a series of short official Cannes videos to give you a taste of some of the ideas being explored.

First up, here are Sir Tim Berners-Lee and PHD’s Mike Cooper introducing the subject of their talk, artificial intelligence (don’t miss this in-depth discussion of the topic from Marketing):

Click through for videos featuring cognitive neuroscientist Dr Itiel Dror, science communicator Brian Cox; and colour-theory specialists Alex Box and Detlev Pross.

Backstage with Cognitive Neuroscientist Dr Itiel Dror and Nir Wegrzyn at Cannes Lions:

Professor Brian Cox Meets Cannes Lions TV:

Alex Box and Detlev Pross talk colour systems with Cannes Lions TV: