Grey London Design win marks agency’s second Grand Prix at Cannes

download (1)Omar Oakes, news editor of Campaign, reports on the UK winners for the Design Lions category at Cannes this year.

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Grey London’s “life paint” work for Volvo has earned the agency a second Grand Prix at Cannes this week – this time in the Design Lions category.

The WPP-owned shop had already received a Grand Prix for “life paint” on Monday in the Promotion and Activation category, as well as a silver Lion.

The campaign, which aims to promote cycling safety and draw attention to Volvo’s XC90 marque, saw Grey team up with Swedish startup company Albedo100 to release a spray paint that makes surfaces glow in the glare of headlights.

Read the full article: Grey London Design win marks agency’s second Grand Prix at Cannes

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