Last year Kanye West took Cannes by storm with his thought-provoking but sometimes mystifying views on branding and the cult of celebrity. This year it was the turn of his wife, Reality TV queen Kim Kardashian.
In town primarily to promote her phenomenally popular mobile game, Kim Kardashian: Hollywood, which allows users to virtually live her life, Kardashian may not have been on the main stage, but her session was definitely the hot event of the day. Such was her pulling power at Cannes that not only did she pack out her session room but more than 100 hardy conference goers braved the baking sunshine to watch her via an outdoor screen.
Her talk covered her game, social media strategy, the commercialisation of Instagram, and how to create authentic celebrity tie-ups.
Read Marketing magazine’s full account: Kim Kardashian on inauthentic social media and what Kanye persuaded her to do