Ogilvy & Mather’s radio work for Dove ‘reduces Cannes jury to tears’

download (1)Clare Bowen, head of creative development at the Radio Advertising Bureau, explores the UK radio industry’s performance at this year’s Cannes Lions.

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The UK is celebrating a strong performance in radio at Cannes, crowned with a gold Lion for Dove that reduced the jury to tears.

Ogilvy and Mather, Global Radio and AMV BBDO picked up eight Radio Lions between them last night at the annual International Festival of Creativity.

Ogilvy & Mather have had great success at Cannes in the past few years with their Dove radio work. They built on this last night with “a mother’s body”, a poetic ode to mums, voiced by spoken word artist Hollie McNish.

Read the full article: Ogilvy & Mather’s radio work for Dove ‘reduces Cannes jury to tears’

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