It’s only halfway through the week, so this list will grow, but J. Walter Thompson’s Juhi Kalia has some random reflections from the festival so far. Singapore-based Kalia is J. Walter Thompson’s global brands ECD, Lux and Friso.
No. 5: The cheek! It was great to see the industry getting its bite back. So many ideas that took the piss, cocked a snook and won big against all odds. My favourite was ‘Interception’: How Volvo stole the attention and the social conversation away from all the Super Bowl big spenders.
Read all six (and a half) of Kalia’s observations on Campaign Asia-Pacific: Six and a half things you missed if you’re not at Cannes