Six and a half things you missed if you’re not at Cannes

juhi_kalia_600x400It’s only halfway through the week, so this list will grow, but J. Walter Thompson’s Juhi Kalia has some random reflections from the festival so far. Singapore-based Kalia is J. Walter Thompson’s global brands ECD, Lux and Friso.

No. 5: The cheek! It was great to see the industry getting its bite back. So many ideas that took the piss, cocked a snook and won big against all odds. My favourite was ‘Interception’: How Volvo stole the attention and the social conversation away from all the Super Bowl big spenders.

Read all six (and a half) of Kalia’s observations on Campaign Asia-PacificSix and a half things you missed if you’re not at Cannes

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