The industry doesn’t fully appreciate the commercial value of design, and the vague, all-inclusive Design Lions category isn’t helping. That’s the conclusion reached by Katie Ewer of Jones Knowles Ritchie, reviewing this year ‘s Design Lions for Campaign Asia-Pacific. For every worthy winner, such as the insanely brilliant Sonos logo by Bruce Mau Design, there’s a ceramic envelope or a can of reflective paint. Ideas that, although interesting and perhaps even worthy, have little to do with design.
Read Ewer’s op-ed on Campaign Asia-Pacific: Are the Design Lions badly designed?