Cannes 2015 social media stats: Top brand and agency mentions

(Flickr/Jason Howie)

(Flickr/Jason Howie)

Global location-based marketplace xAd has been monitoring social media mentions around the #CannesLions hashtag, with event having had almost half a million mentions (438,683 tweets) over the course of the festival.

Here, the agency takes a look at the top brands and agencies being talked about at the event, as well as the hottest media & advertising topics.

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Top 10 brand mentions

1. Google (7,704 tweets)

2. Facebook (5,923 tweets)

3. Apple (5,381 tweets)

4. Snapchat (4,099 tweets)

5. Twitter (3,069 tweets)

6. Instagram (1,659 tweets)

7. Tinder (1,474 tweets)

8. Unilever (1,204 tweets)

9. Microsoft (1,081 tweets)

10. Uber (989 tweets)

Top 5 agency mentions

1. Ogilvy (28,084 tweets)

2. WPP (1,606 tweets)

3. Havas (1,173 tweets)

4. McCann (1,142 tweets)

5. Saatchi & Saatchi (613 tweets)

Hottest media and advertising topics

1. Adtech (2,055 tweets)

2. Storytelling (1,205 tweets)

3. Mobile advertising (1,004 tweets)

4. Programmatic (460 tweets)

5. Content marketing (260 tweets)

6. Beacons/location-targeting (216 tweets)

7. Wearables (151 tweets)

8. Native advertising (109 tweets)

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