Cannes Lions 2015: Marketers speak up on a ‘good brief’, agency compensation and ‘playing safe’

Screen Shot 2015-06-26 at 13.34.25McDonald’s’ Matt Biespiel, Mastercard’s Beatriz Galloni and Abott’s Chris Miller reflected on what will keep marketers up in 2016
Matt Biespiel, senior director, global brand development, McDonald’s Corporation, said that the brand was looking at younger people picking companies like Facebook and Google to work at, and explained how the company is taking these technology outfits on.

He was speaking at a CMO panel at the Cannes Beach, a new initiative on the sidelines of the Cannes Lions International Festival of Creativity 2015.
“Google, Facebook etc have their offices in really cool areas. We’re looking to do the same. We have an office in San Francisco too. It’s not only about the location, it’s also about the atmosphere; those offices have a different (youthful) atmosphere, and we’re looking to have something similar,” he revealed.

Beatriz Galloni, marketing vice president, MasterCard, agreed on the talent issue. She said, “We are looking at people from outside the industry. We’re looking at people from a company like Unilever. People from outside our banking industry make a big difference to the team.”

Read the full article: Cannes Lions 2015: Marketers speak up on a ‘good brief’, agency compensation and ‘playing safe’

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