Cannes Perspectives: Simplify mobile to grow creativity

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As Lions Innovation examines the role of tech in adland, here are five ways to unlock creativity in mobile.

In recent years, the very fabric of Cannes Lions has changed as digital has become more prevalent in the creative process.

Indeed, this year, the organisers of this prestigious event have responded to that change with the introduction of Lions Innovation.

This two-day festival within the festival will look specifically at how data, technology and creativity intersect, underlying the importance of ad tech in creativity.

Zac Pinkham, managing director EMEA Millennial Media

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