Posts By: Antje Derks

AMV BBDO leads Film Lions shortlist for UK at Cannes

Screen Shot 2015-06-26 at 12.08.36Abbott Mead Vickers BBDO is the UK agency with the most nominations in the Film category at Cannes Lions 2015.
The agency has been shortlisted five times – two for the Sainsbury’s Christmas ad “1914 Truce”, and one nomination each for “made of black” for Diageo, Begonias for Dixons Carphone and work for the Department of Transport’s Think campaign.

Grey London has four nominations – two for News UK, one for “elleemae” for Mumsnet, and another for the already lauded “life paint” work for Volvo, for which it has already won two Grands Prix this week for Promotion & Activation and Design. Read more on AMV BBDO leads Film Lions shortlist for UK at Cannes…

Seven UK agencies in running for Branded Content and Entertainment

Screen Shot 2015-06-26 at 12.05.23Seven UK ad agencies are hoping to win awards at Cannes in the Branded Content and Entertainment category, after the shortlist was announced this morning.
R/GA London has been shortlisted twice for Beats by [Dr] Dre’s “the game before the game”.

Other shortlisted entries include: Adam & Eve DDB’s Christmas campaign for John Lewis (“Monty’s Christmas”); AQKA’s “house of mamba” work for Nike Basketball; Grey London’s “The Times unquiet – film series” for News UK.

Also in the running is Rainey Kelly Campbell Roalfe/Y&R’s “every man remembered” for the Royal British Legion; TBWA\London’s “Adidas Predator instinct: the game” for Adidas; and AMV BBDO’s “unbelievable campaign” for Pepsi Max. Read more on Seven UK agencies in running for Branded Content and Entertainment…

Three UK agencies in running for Titanium and Integrated Lions

Screen Shot 2015-06-26 at 11.56.26Three UK agencies have been shortlisted in the Titanium and Integrated Lions category at Cannes.
Adam & Eve/DDB’s “Monty’s Christmas” for John Lewis is on the list. The Omnicom agency has already won a Creative Effectiveness Lion this week for its 2013 Christmas work for John Lewis, “the bear and the hare.”

Wieden & Kennedy London’s “the other side” for Honda and AKQA London’s “house of mamba” for Nike are also in the running. Both campaigns picked up gold Lions in Cyber earlier this week. Read more on Three UK agencies in running for Titanium and Integrated Lions…

Why cultural vibrancy is the essential new partner for growth

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Screen Shot 2015-06-26 at 11.50.10Ahead of an Added Value Cannes Lions seminar, Izzy Pugh, the cultural insight director at the marketing consultancy, shared her thoughts on how brands must tap into cultural vibrancy to stay relevant.
Technology has become a catalyst for change. We connect differently, we share more freely, our eyes are open to the world in a way they never could be before and 1.8bn millennials are collectively defining their future – our future – across geographies and across culture.

Today people have the power to be activists, citizens, entrepreneurs, owners – they are creators, collaborators and contributors. The old idea of a consumer has been left behind.

People don’t care about brands, so make yours an authentic champion of something they do care about. Cultural vibrancy is the essential partner to drive meaningful brand growth. To cut through in an increasingly cluttered landscape requires brands to contribute to culture (and even to create it) in a way that is meaningful beyond their category. This means that businesses need to think about connecting with culture as a core part of the marketing day job. Read more on Why cultural vibrancy is the essential new partner for growth…

MEC social media buzz monitor: conversation shows no signs of slowing down on day four

Although the Media, PR, Outdoor, Glass and Creative Effectiveness Awards Ceremony represented the high point for discussion, generating the largest volume of mentions in a single hour, conversation has consistently built day by day throughout Cannes Lions. Large volumes of discussion and sharing have been fuelled by the variety of creativity-oriented influencer talks, branded and agency social activity and online wrap-ups – as well as real-life parties and Cannes events – which have all kept the conversation flowing.

Read more on MEC social media buzz monitor: conversation shows no signs of slowing down on day four…

Facebook and Spotify no threat, says YouTube

Screen Shot 2015-06-26 at 10.18.32YouTube does not consider the rise of video on other platforms a threat, claiming there is plenty of “headroom” for each offering.

In an interview with Campaign in Cannes, Derek Scobie, the head of YouTube propositions for Northern and Central Europe at Google, said online video players only make up a small proportion of the global ad market, and are therefore not necessarily a threat from individual players to each other.

He said: “We welcome competition, we always have done, because it drives innovation. We have some of the best engineers in the world but even the best engineers in the world need to be challenged to make sure they deliver the very best experiences.” Read more on Facebook and Spotify no threat, says YouTube…

Cannes Perspectives: Time adland smashed the glass ceiling

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Screen Shot 2015-06-26 at 10.10.26David Ogilvy was wrong: advertising can do more than just reflect the mores of society – it can change them too
Today’s adults came of age when homophobia was tolerated – even encouraged – by playground peers. Today, we’re entering a new era of inclusion.

Macklemore & Ryan Lewis had a number-one hit with their gay-rights anthem Same Love.

Even the often-puritanical US is hurtling towards universal re­cognition of gay marriage.

Glittering (literally) gay-pride events take place in nearly every major world city, and I am proud to say that the ad­vertising industry has been a staunch partner in the move towards the mainstreaming of gay culture. Read more on Cannes Perspectives: Time adland smashed the glass ceiling…

Brands with issues are big winners at Cannes

Screen Shot 2015-06-26 at 09.50.09Cause and issue-based advertising is winning bigger than ever this year at Cannes, reflects Chris Baylis from Iris Worldwide.
If you want a Lion, find a cause or tackle an issue, which one are you going to pick and what’s left to own?

Are brands being cynical and getting behind causes to bag awards, or does this trend mean brands and agencies are being persuaded by their peers to give more back?

Remember Fight Club? There is a scene where Helena Bonham Carter and Ed Norton decide what support groups they are going to attend to get the intimacy and emotional intensity they crave. Read more on Brands with issues are big winners at Cannes…