Everyone is searching for engaging content. That adds to the noise. So just how do the big brands make sure they get heard? How do you measure and just how do you learn?
In the concluding part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.
Everything is changing. New market technologies have created an ever-shifting landscape.
How are big brands dealing with these noisy, uncertain and fluid times? How are they getting heard?
In the first part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.
How do you make the massive amounts of data in a campaign live room – which usually exists on a few screens – live and breath in a physical space? This was the challenge we set out to conquer with #EmotiCannes.
MEC’s #EmotiCannes is a zoomorphic art installation made up of 169 small screens that, from certain vantage points, resolve into the icon of the Cannes Festival of Creativity, the Lion. #EmotiCannes is our vision for what the live room – or next generation work spaces – will look like in the future: three dimensional and entirely responsive to the person looking at it. Read more on Innovation visualized with MEC’s #EmotiCannes by Jason Bruges…
“I am honored to have been invited by Khai and Ogilvy & Mather to deliver the 5th Ogilvy + Inspire speech at Cannes Lions. The most important creators of media in the world are here, and their energy is electrifying. My hope is that we will harness their talent to help foster an online world that encourages clicking with compassion.
Google made a bid this year at Cannes to get advertisers to help provide a counter narrative to terrorist propaganda online raising huge questions for the industry.
YouTube is still receiving beheading videos on a weekly basis from Isis. While these aren’t getting reported in the media, they show that brutality and the pernicious rhetoric of hate online is as robust as ever. A study by US researchers at the Brookings Institution found more than 46,000 active Twitter accounts supporting Islamic State in a two-month period. And as soon as one account is closed down, more appear. Read more on How brands can engage Gen Z to combat terrorism…