Posts By: Campaign@Cannes

Harvey Nichols wins a FOURTH Grand Prix for “sorry I spent it on myself”

Adam&Eve/DDB has won another Grand Prix award at Cannes Lions 2014 for “sorry I spent it on myself” for Harvey Nichols, by being awarded the onlly Grand Prix in this year’s Integrated category.
 The award – which is the highest category of lions accolades at Cannes – adds to Adam&Eve’s Film Grand Prix, Promo and Activation Grand Prix and Press Grand Prix. It won in the press and promo categories earlier in the week, and picked up a Film Grand Prix tonight.
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Awards results: no Grand Prix winners in Branded Content or Film Craft

Judges decided not to award any Grand Prix awards (the highest honour) in both the Film Craft Lions and the Branded Content and Entertainment Lions at Cannes 2014.

Gold Lions awarded in the Branded Content and Entertainment category were mainly to USA agencies, including 3 golds which went to Creative Artists Agency for their ad “the scarecrow” for Chipotle Mexican Grill.

Read more on Awards results: no Grand Prix winners in Branded Content or Film Craft…

Volvo Trucks and Harvey Nichols win Film Lions Grand Prix: watch the videos

Two campaigns have been awarded Film Lions Grand Prix awards at Cannes, on the final evening of awards ceremonies.

British agency Adam&Eve/DDB won one Grand Prix for “sorry I spent it on myself”, for Harvey Nichols, while “epic split” by Forsman & Bodenfors was awarded the second Grand Prix in the film category.

Read more on Volvo Trucks and Harvey Nichols win Film Lions Grand Prix: watch the videos…

“Gender equality in the workplace is decades away” says Sheryl Sandberg at Cannes

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Facebook chief operating officer Sheryl Sandberg believes that gender equality in the work place remains decades away, she told an audience at the Cannes Lions Festival.

“We are decades away from having half this audience made up of women as only 3% of creative directors are women,” she said.

Sandberg believes that by changing the way the industry thinks about marketing to women, then cultural change will follow.

Read more on “Gender equality in the workplace is decades away” says Sheryl Sandberg at Cannes…