Posts By: Campaign@Cannes

Martin Sorrell: Why PR agencies don’t win more awards at Cannes

PRWeek executive editor Bernadette Casey sat down with WPP boss Martin Sorrell in Cannes.

Sorrell

“You have this nonsense from the PR industry that ad agencies win all the awards, but it is because the PR agencies don’t present the [entries] in the right way. It’s purely packaging,” Sorrell said. “Ad agencies know more about presentation. And to be fair, they understand the linkages better. PR looks at it too narrowly. Also, [PR] budgets tend to be smaller and campaigns less global, which may attract less attention.”

Read more on Martin Sorrell: Why PR agencies don’t win more awards at Cannes…

The artist’s impression that led Sorrell, Viacom and Twitter to victory?

art2

Martin Sorrell’s Cannes Lions talk with Twitter CEO Dick Costolo and Viacom president Philippe Dauman is being live-streamed after winning the online Lions Live vote for Thursday.

Sorrell’s holding group WPP used this drawing online to promote the talk and call for votes – which clearly worked.

Read more on The artist’s impression that led Sorrell, Viacom and Twitter to victory?…