Posts By: Campaign@Cannes

Juror remarks: Outdoor is a playground

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Christina Tin Sanchez, executive creative director at BBDO Guerrero in the Philippines, shares her thoughts after serving on the Outdoor jury at Cannes 2014:

The Outdoor category is one of the traditional media that has gone through a rapid evolution. Now Outdoor is connected to a plane, it’s a remote control in your hand, it’s the gas station, your tattoo artist.

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56-year old Wunderman has always been ‘interactive’: Daniel Morel

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He may be biased, but Wunderman chairman and CEO Daniel Morel insists that the agency, which has its roots in CRM, has always been ‘interactive’.

“We are a bit of a strange animal… our founder [Lester Wunderman] founded it to create a new form of communication with customers,” said Morel in a meandering yet informative interview at Cannes. “He once said in an MIT speech, ‘Why shouldn’t we involve the customer in everything we do? Have a dialogue instead of a one-way broadcast?’”

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Science may need marketing now: Neil de Grasse Tyson

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Much as it pains him to admit it, in modern complacent times, science may need marketing lest it risk dying out, said author and celebrity astrophycist Neil de Grasse Tyson at Cannes Lions 2014. In his presentation and a wide-ranging media session, Tyson explored the importance of a cultural bent toward curiosity and creativity—and the dangers to societies that let that curiosity be extinguished. For example, referencing Islam, he said:

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