Colgate Palmolive’s ‘Education for Packaging’ campaign, conceived by Red Fuse Communications Hong Kong together with Y&R Yangon, has won Myanmar’s first-ever Cannes Lion awards. The campaign won Bronze in Outdoor and both Gold and Silver in Design. Cannes Lions officially lists the award country as Hong Kong, but Y&R Yangon is listed as a contributing agency, along with Y&R Malaysia Kuala Lumpur.
Posts By: Campaign@Cannes
One of these Grand Prix celebratory Vines would make a great souvenir, don’t ya think? Have to give kudos to @TwitterAds for doing a great job showing off its ad platform to the industry. Click through to the TwitterAds profile page for many more.
Whether you’re awed and impressed about the Grand Prix winners or green with envy, you might find value in these videos Cannes Lions is producing, in which each jury president discusses the factors that went into the selections.
Here’s a look at the three Grand Prix winners in the Cyber category, announced last night.
Winner: Pharrell Williams – 24 Hours of Happy
Client: Universal / I Am Other
Agency: Iconoclast Paris
Jamo Woo, chief strategy officer of NIM Digital, shared his thoughts from his time in Cannes this week with Campaign China.
The headline above translates to: “Cannes impressions: Agency strategists should not be purely rational”. In the piece, Woo shares his perspective from the lens of a supposedly rational strategy guy looking in at the chaotic creative feast. He also discusses how he takes cues from Jonathan Fraser, who spoke at Cannes.
Campaign Asia-Pacific‘s Emily Tan reports:
Samsung has announced a change of strategy in its ongoing global pitch and is no longer looking for a single holding company to handle all of its marketing. According to sources here at Cannes, Samsung is now looking for ‘best-in-class’ agencies in every category.
Thanks to everyone who joined the global Campaign team yesterday afternoon at Carlton Beach. We’re sure to have more photos to share later. This initial set comes courtesy of Campaign Asia-Pacific‘s Emily Tan. View the whole gallery here.
The Cannes Lions International Festival of Creativity released a statement on Wednesday morning clarifying that FleishmanHillard was the first PR agency to win a Grand Prix when it was recognized in 2010.
“From a historical perspective, the first time a PR agency was named among the winners for the PR Grand Prix was in 2010, when FleishmanHillard partnered with TBWA/Chiat/Day Los Angeles on Gatorade’s Replay campaign,” the statement said.
By Marian Salzman, CEO, North America, Havas PR
I gave up on Cannes for ideas and formal inspiration and decided to make it about bonding, bingeing, bragging, and being of the moment. I began reading menus and street signs for inspiration. I started talking to the people next to me in any café or bar (remember bingeing), telling them about the Havas approach and some storytelling tools we have in the works.
Cannes Lions TV caught up with Rebecca Eaton, executive producer at PBS’ Masterpiece, and New York Times journalist Maureen Dowd.
“It’s a great time for storytelling,” Eaton said.