Posts By: Campaign@Cannes

A closer look at Colgate-Palmolive’s winning Myanmar campaign

Colgate Palmolive’s ‘Education for Packaging’ campaign, conceived by Red Fuse Communications Hong Kong together with Y&R Yangon, has won Myanmar’s first-ever Cannes Lion awards.  The campaign won Bronze in Outdoor and both Gold and Silver in Design. Cannes Lions officially lists the award country as Hong Kong, but Y&R Yangon is listed as a contributing agency, along with Y&R Malaysia Kuala Lumpur.

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戛纳观摩: 策略人是理性与感性的融合体

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Jamo Woo, chief strategy officer of NIM Digital, shared his thoughts from his time in Cannes this week with Campaign China.

The headline above translates to: “Cannes impressions: Agency strategists should not be purely rational”. In the piece, Woo shares his perspective from the lens of a supposedly rational strategy guy looking in at the chaotic creative feast. He also discusses how he takes cues from Jonathan Fraser, who spoke at Cannes.

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Exclusive: Samsung no longer seeking a holding company in global pitch

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Campaign Asia-Pacific‘s Emily Tan reports:

Samsung has announced a change of strategy in its ongoing global pitch and is no longer looking for a single holding company to handle all of its marketing. According to sources here at Cannes, Samsung is now looking for ‘best-in-class’ agencies in every category.

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Cannes Lions: Edelman was not the first PR Grand Prix winner

The Cannes Lions International Festival of Creativity released a statement on Wednesday morning clarifying that FleishmanHillard was the first PR agency to win a Grand Prix when it was recognized in 2010.

“From a historical perspective, the first time a PR agency was named among the winners for the PR Grand Prix was in 2010, when FleishmanHillard partnered with TBWA/Chiat/Day Los Angeles on Gatorade’s Replay campaign,” the statement said.

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