Atifa Silk, brand director of Campaign Asia-Pacific, interviews Duncan Painter, CEO of Top Right Group, at Cannes Lions 2015. Painter talks about how Cannes Lions owner Top Right Group works with the Cannes Lions management team to keep the festival’s momentum going, and directly addresses rumours of whether the festival is for sale.
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Which country boasts the biggest party animals? What are people doing while some of the world’s most engaging speakers are on stage? How late are people sleeping as the week wears them down? Who’s most active early in the morning? What are people looking for after 8:30 pm?
Joule Mobile, relaunched this month by WPP’s tenthavenue, has been analysing mobile usage at Cannes and has the answers to these burning questions and more.
The industry doesn’t fully appreciate the commercial value of design, and the vague, all-inclusive Design Lions category isn’t helping. That’s the conclusion reached by Katie Ewer of Jones Knowles Ritchie, reviewing this year ‘s Design Lions for Campaign Asia-Pacific. For every worthy winner, such as the insanely brilliant Sonos logo by Bruce Mau Design, there’s a ceramic envelope or a can of reflective paint. Ideas that, although interesting and perhaps even worthy, have little to do with design.
Jenny Chan of Campaign Asia-Pacific asks Edward Bell, CEO of FCB China, and Neil Pryde, VP of brand marketing with Levi Strauss, to talk about what sets apart the great work they’ve seen this week at Cannes Lions 2015.
Union, a Canadian agency with a history of poking fun, claims it has released a plug-in for the Chrome browser that destroys any Cannes-related content—so that agency staffers who didn’t get to go this year don’t have to see their colleagues having fun and taking drunken selfies on the beach.
It’s only halfway through the week, so this list will grow, but J. Walter Thompson’s Juhi Kalia has some random reflections from the festival so far. Singapore-based Kalia is J. Walter Thompson’s global brands ECD, Lux and Friso.
Boone says the search engine’s relationship with agencies has changed dramatically. “Right now our dialogue is all about the marketing context five years from now,” he adds. He doesn’t shy away from the tough questions either and talks openly about the company’s future and the growing dominance of Facebook.
The global Campaign family hosted its Cannes party last evening at Carlton Beach. Jenny Chan and Byravee Iyer of Campaign Asia-Pacific posted (and sometimes appear in) this photo set. We’ll surely see more photos and video from the event later.
WPP mobile agency Joule Mobile is using some of its technical wizardry to analyse app usage at Cannes this week and sharing its findings through Twitter.
— Joule (@JouleMobile) June 24, 2015
Last year Kanye West took Cannes by storm with his thought-provoking but sometimes mystifying views on branding and the cult of celebrity. This year it was the turn of his wife, Reality TV queen Kim Kardashian.