Posts By: Samantha Edwards

Hear the buzz, but don’t get stung by the creativity bee

TurnCannes Lions is the honeypot of creativity in advertising. From virtual reality to smartwatches, advertisers aren’t afraid to push boundaries when looking for new ways to engage consumers and nowhere is this more apparent than at the annual event.

One of the most interesting show-stoppers this year was Google’s inexpensive virtual-reality reader, Cardboard, which won the mobile category at the Cannes Lions International Festival of Creativity, reminding the advertising industry about the power of images, experiences and storytelling.

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Cannes 2015 social media stats: Top brand and agency mentions

(Flickr/Jason Howie)

(Flickr/Jason Howie)

Global location-based marketplace xAd has been monitoring social media mentions around the #CannesLions hashtag, with event having had almost half a million mentions (438,683 tweets) over the course of the festival.

Here, the agency takes a look at the top brands and agencies being talked about at the event, as well as the hottest media & advertising topics.

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