Claire Beale, global editor-in-chief for Campaign, interviewed Bob Greenberg, founder and chief executive of R-GA, at Cannes Lions 2015.
Posts By: Samantha Edwards
Cannes Lions is the honeypot of creativity in advertising. From virtual reality to smartwatches, advertisers aren’t afraid to push boundaries when looking for new ways to engage consumers and nowhere is this more apparent than at the annual event.
One of the most interesting show-stoppers this year was Google’s inexpensive virtual-reality reader, Cardboard, which won the mobile category at the Cannes Lions International Festival of Creativity, reminding the advertising industry about the power of images, experiences and storytelling.
The chief executive of Publicis Worldwide told Campaign magazine that charity matters, adding that we might not be able to spend lots of money on them, but we can spend time, ideas and talent.
At 4pm this Sunday in Cannes, we don’t just want to know your favourite colour, we want you to fall back in love with the myriad of possibilities it, and every other colour on the spectrum, offers.
— Cannes Lions (@Cannes_Lions) June 26, 2015
Global location-based marketplace xAd has been monitoring social media mentions around the #CannesLions hashtag, with event having had almost half a million mentions (438,683 tweets) over the course of the festival.
Here, the agency takes a look at the top brands and agencies being talked about at the event, as well as the hottest media & advertising topics.
PRWeek US editor-in-chief Steve Barrett spoke to Richard Edelman, president and chief executive of Edelman Public Relations at Cannes Lions 2015.
Steve Barrett, editor-in-chief of PRWeek US, interviewed Maurice Levy, chief executive of Publicis at Cannes Lions 2015.