Posts By: Samantha Edwards

Sound bites from Cannes: ITB Worldwide, Adrian Grenier and Dell

WEB_Cannes_sound_bitesEmma Grede, chief executive of ITB Worldwide and chair of Cannes panel

There is an exciting opportunity for the marketing industry to use well-executed partnerships to inspire action on critical issues and causes. Increasingly we are creating meaningful collaborations between brands and individuals which aim to do more than simply convey a brand’s messaging. Instead they offer mutual benefit – campaigning on key issues and causes, whilst showcasing the values and key objectives at the core of that brand.

A new breed of influencer – wielding both traditional and social media clout – is the important link in helping tell powerful stories alongside brands that deliver real social, economic and environmental benefits on the ground.

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Cannes Perspectives: Simplify mobile to grow creativity

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As Lions Innovation examines the role of tech in adland, here are five ways to unlock creativity in mobile.

In recent years, the very fabric of Cannes Lions has changed as digital has become more prevalent in the creative process.

Indeed, this year, the organisers of this prestigious event have responded to that change with the introduction of Lions Innovation. Read more on Cannes Perspectives: Simplify mobile to grow creativity…

Does the launch of Lions Innovation at Cannes signify that creative and data are finally being accepted as natural bedfellows?

WEB_Cannes_Manjiry_TamhaneFor a long time, data and creativity have been seen as opposing forces; with logic and magic competing head-to-head as foes in the development of marketing campaigns.

Creatives continue to aspire to design beautiful, exciting campaigns, but are limited by business decision makers reluctant to splash cash with little reassurance on the expected return. On the other hand, data experts can more thoroughly forecast returns, but struggle to develop content that resonates with consumers.

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