Posts By: Samantha Edwards

Cannes TV: Why is Cannes so important for marketers?

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Rachel Barnes, editor of Marketing magazine, interviewed Keith Weed, chief marketing officer for Unilever at Cannes Lions 2015.

Weed discussed the importance of marketers attending the Cannes Lions Festival, whether the event allows these individuals to do much business here and connect with others, and the big themes from Cannes Lions 2015.

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