Posts Categorized: Talks

‘We’re at beginning of working out ethics of the internet’, says online abuse victim

download (13)Emma Holten, a Danish writer and activist who was a victim of revenge porn, claimed the internet “reproduces the worst issues” of society at a riveting debate in Cannes last night.

The topic of the debate, hosted by Ogilvy Do and Intelligence Squared was, should one be prepared to face the consequences of broadcasting their life online by, for example, posting pictures on social media.

Arguing for the motion, were author, broadcaster and design consultant Stephen Bayley and Scott Galloway, the clinical professor at the New York University Stern School of Business.

Galloway’s points centred on the fact that everything involves risk and that you make a choice about whether the benefits of a technology outweigh the risks.

He argued: “If you spend a lot of time trying to convince people that you are damn interesting – like celebrities do” then you give up the right to decide when and where you get to draw the line. Read more on ‘We’re at beginning of working out ethics of the internet’, says online abuse victim…

Cannes Lions 2015: Senthil Kumar reviews The New Directors Showcase

Screen Shot 2015-06-26 at 08.02.10The NCD of J. Walter Thompson is floored by the opening act, and some of the work
A stunning experiment in film chain by 25 of the world’s best directors was the opening act to the annual New Directors 2015 Saatchi Showcase at the Cannes Lions.

For 25 years now, this show has championed the best new directing talent by showcasing their work on the Cannes Lions stage. And it was mind blowing to open with the world premiere of an experiment in film by famous alumni from previous years of showcases including greats like Jonathan Glazer, Michel Gondry and Jake Scott, back in the show as part of this landmark anniversary. Read more on Cannes Lions 2015: Senthil Kumar reviews The New Directors Showcase…

Coca-Cola’s Wendy Clark on that Mad Men tie-up and using Coke as a parenting tool

Screen Shot 2015-06-26 at 06.52.53Bravery and belief are key to successful brands and careers in marketing, according to Wendy Clark, president of sparkling brands and strategic marketing at Coca-Cola North America.
Speaking at a masterclass at the Cannes Lions, Clark used the tie-up with the last-ever episode of Mad Men, which ended with Coca-Cola’s iconic ‘Hilltop’ ad, to illustrate how belief can work in a marketers’ favour.

She said that when Mad Men’s creator, Matthew Weiner, approached Coke to use the ad, he “didn’t tell us how it would be used and under what situation it would be used”, meaning the brand would have to cede control of what Clark describes as Coke’s ‘crown jewel’.

“You could essentially call it a fireable offence to mess with ‘Hilltop’,” she added. Read more on Coca-Cola’s Wendy Clark on that Mad Men tie-up and using Coke as a parenting tool…

The rise of the machines and the future of humanity

Screen Shot 2015-06-26 at 06.41.08The average marketer may have embarked for Cannes with ambitions to better master their creative strategy, but James A Whittaker, a PhD Distinguished Engineer at Microsoft, took to the Croisette to question the very meaning of life.
The singularity some call it. Stephen Hawking and Steve Wozniak openly worry about it, while Bill Gates wonders why more people aren’t talking about it. This fuss is based on the belief that in the foreseeable future, machines will reach a point of sophistication that exceeds their creators.

Even if we assume intelligent machines are a foregone conclusion, the ramifications are not. What happens when we’ve created a species smarter than us, and how will we interact with them? Can we do act now to steer the future? Read more on The rise of the machines and the future of humanity…

Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta

Screen Shot 2015-06-26 at 06.25.40The DJ and music producer explained why the ‘old model’ of celebrity endorsements doesn’t work for him
“If the whole world gets to know my music (even if it is through piracy), I am not going to fight it,” said DJ Producer David Guetta, on day five of the Cannes Lions International Festival of Creativity. He was in conversation with Maurice Levy, chairman and CEO, Publicis Groupe.

Asked for his take on the subject of copyright and privacy, Guetta said, “You can’t resist progress. Whether it is through streaming, CDs, or pirated downloads…, the only thing that matters is that my music is heard.” Read more on Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta…

Cannes Lions 2015: ‘A work place has emerged where shame is a currency’: Monica Lewinsky on cyber-bullying

Screen Shot 2015-06-26 at 06.22.43The American social activist and writer addressed the audience on day five of the festival to talk about the modern day evil that is costing lives.

Speaking at the fifth edition of Ogilvy & Inspire seminar on day five of the Cannes Lions International Festival of Creativity 2015 was American social activist, writer and public speaker Monica Lewinsky.

She asked that audience something she was asked in a job interview years ago: ‘If you were a brand, what brand would you be?’ This set up her talk on cyber-bulling rooted in personal experience, featuring Tham Khai Meng, worldwide CCO, Ogilvy & Mather. Read more on Cannes Lions 2015: ‘A work place has emerged where shame is a currency’: Monica Lewinsky on cyber-bullying…

Cannes Lions Advertising Through a Designers Eyes

_E0Y9536As a creative director of a brand design agency it is probably no surprise that images speak louder than words to me (although I like words too) and while I am in Cannes to attend the Design Lions, I am struck by the visually arresting design work that is so evident in the advertising categories, especially Outdoor and Press.

It is often said that Big Ideas beautifully executed are a winning formula in comms, but little ideas can also go one hell of a long way with beautiful design and execution and Big Ideas can be totally lost with bad design and execution.
So design has a clear role to play in delivering great ads. Read more on Cannes Lions Advertising Through a Designers Eyes…

Cannes TV: How do big brands get heard through the noise?

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Everyone is searching for engaging content. That adds to the noise. So just how do the big brands make sure they get heard? How do you measure and just how do you learn?
In the concluding part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.

Read more on Cannes TV: How do big brands get heard through the noise?…

Cannes TV: Tech is changing consumers – what’s the impact on big brand content marketing?

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Sponsored

Everything is changing. New market technologies have created an ever-shifting landscape.

How are big brands dealing with these noisy, uncertain and fluid times? How are they getting heard?

In the first part of an exclusive panel from Cannes, Rachel Barnes, editor of Marketing, debates with Nina Bibby the marketing and consumer director at O2, Orla Mitchell, the CMO of Wrigley alongside AOL UK’s managing director and VP Hamish Nicklin.

Read more on Cannes TV: Tech is changing consumers – what’s the impact on big brand content marketing?…