“I am honored to have been invited by Khai and Ogilvy & Mather to deliver the 5th Ogilvy + Inspire speech at Cannes Lions. The most important creators of media in the world are here, and their energy is electrifying. My hope is that we will harness their talent to help foster an online world that encourages clicking with compassion.
Posts Categorized: Talks
Campaign’s James Swift reports on a breakfast debate featuring singer and producer Will.i.am and WPP’s Sir Martin Sorrell.
We all know the Don Draper style of agency executives and marketers. They come up with the big creative ideas that impress big (often hard-to-please) clients and result in all-singing, all-dancing campaigns.
James Swift, features editor of Campaign, reports on a talk from Keith Weed of Unilever, which took place yesterday (24 June) at Cannes Lions 2015.
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The awards ceremony for Media, PR, Outdoor, Glass and Creative Effectiveness generated the highest volume of mentions of Cannes Lions so far in MEC’s Cannes Lions social monitoring.
Last year Kanye West took Cannes by storm with his thought-provoking but sometimes mystifying views on branding and the cult of celebrity. This year it was the turn of his wife, Reality TV queen Kim Kardashian.
D’nae Kingsley, Head of Strategy for Trailer Park/Engine Group kicked off her presentation on “Marketing to Women in the Fourth Wave of Feminism” with a number—a big number. $12.5 trillion. That’s the aggregated income of all women around the world. It’s an impressive number, but it pales in comparison to where things will be in 2018.
By then there will be $18.5 trillion in global income from women and $40 trillion in consumer spending power at stake. Not only that, but women have disproportionate influence. Pinterest is 66% female. Tumblr is 72% female. Facebook, Instagram, and Snapchat are 52%, 53%, and 70% respectively. It would seem natural, then, that marketing to women would be at the top of every marketer’s agenda.
It’s not, at least according to women themselves. Study after study has found that marketing is simply not connecting. Researchers have found that up to 91% of women report that brands are not representing them. Women, Kingsley said, have been searching for the strong female character in film and TV. Of late, she’s started to appear with some regularity. Read more on Finding the 2 Things Missing in Marketing to Women…
Campaign India takes a look at the #WeHaveAPlan concept, billed as the ‘world’s first global cinema campaign’. Read more on ‘We could be the first generation to end poverty’: Richard Curtis…