Posts Categorized: Talks

Delivering the golden standard on mobile

imageThe fastest human reaction to mobile advertising isn’t laughter. It isn’t empathy, or inspiration, or motivation.

In reality, the fastest human reaction to mobile advertising is finding the little “x” in the corner to close the ad and get it off of the screen.

For the first time in history, we’ve got a direct connection with a well-defined, easily understood consumer. People are literally carrying an interactive billboard in their pockets all day- a supercomputer that can tell us what they like, when they like it, who they like to share it with, and how they want it given to them. Read more on Delivering the golden standard on mobile…

Cannes Lions 2015: ‘Without measurability, digital advertising is going to start undermining itself’: Keith Weed, Unilever

Screen Shot 2015-06-24 at 12.59.27The FMCG major’s chief marketing and communications officer made the case for marketing ‘for’ people, on day four

The theme of purpose returned as Keith Weed, chief marketing and communications officer, Unilever, returned to the main stage of the Cannes Lions International Festival of Creativity. In 2015, he underlined the need to move from the ‘marketing to people’ approach of the past, and the ‘marketing with people’ of the present, to the future: ‘marketing for people’. Read more on Cannes Lions 2015: ‘Without measurability, digital advertising is going to start undermining itself’: Keith Weed, Unilever…

Kim Kardashian says…

“In order to have an authentic product, you need to go into business with people you trust & enjoy”

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Violence, videos, censorship… and a plea

Screen Shot 2015-06-24 at 09.49.10Speaking on day three of the Cannes Lions International Festival of Creativity 2015, David Drummond, senior vice president, corporate development and chief legal officer, and Victoria Grand, director of policy strategy, Google, made a plea to advertising, media and marketing professionals, to ‘tell people what’s cool to post on the internet’ to stop videos that promote violence.

Drummond started by talking about the movie The Interview. He said, “Sony Pictures called us and asked us whether we’d show the movie on our platforms. They’d called others, and they had turned them down. We felt it was worth it. We didn’t want one country to dominate (and decide) what people should watch. Our mission is to make world’s information accessible, even if it is Seth Rogen movies. Whether it’s North Korea, the ISIS or whatever posted, the web is a reflection of our world.” Read more on Violence, videos, censorship… and a plea…