Posts Categorized: Talks

Mondelez’s Bonin Bough on data, creativity and making new ‘unicorns’

Screen Shot 2015-06-24 at 09.37.15Earlier this year Mondelez marketer Bonin Bough added ecommerce into his job title, he spoke to Marketing about how he expects traditional businesses like FMCGs to start leading digital growth, becoming the next ‘unicorns’.
If you are not an organization where data is driving decisions then you are not even in the game right now
The ‘unicorns’, or billion dollar businesses, Mondelez chief media and ecommerce officer Bonin Bough relates to have increasingly been tech firms like Google, Facebook and even newer kids on the block like Snapchat. But in a Cannes Lions session hosted by Tubemogul this week, Bough said he believes that by linking up the customer journey digitally, FMCG brands and their retail partners are just as likely to break into their own ‘unicorn’ status. Read more on Mondelez’s Bonin Bough on data, creativity and making new ‘unicorns’…

MillerCoors brand chief: ‘Technology gets in the way of creativity’

Screen Shot 2015-06-24 at 09.24.00Technology can act as a barrier to creativity and will never replace great ideas, according to Gannon Jones, head of brand marketing at MillerCoors.
Speaking at an Economist-sponsored event at the Cannes Lions Festival, Jones warned marketers not to see technological innovations as a panacea.

Jones was joined on the panel by Laurent Faracci, SVP global marketing and digital excellence at RB, and Michael Wege, SVP chief growth and marketing officer at Hershey. Read more on MillerCoors brand chief: ‘Technology gets in the way of creativity’…

Nissan global marketing head: Agency-client ties can evolve faster

omd_panel_614x410Nissan’s global head of marketing told panelists including the global leaders of OMD and TBWA on Tuesday that agencies and clients can evolve their relationships much more quickly than they have thus far to adjust to new consumer realities, especially in Asia.

The Tuesday morning event explored how media owners and agency partners can adapt their structures, disciplines, technology and business models to adjust to a world where consumers have unprecedented information access and demand relevance and reward for their time.

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Read more on Nissan global marketing head: Agency-client ties can evolve faster…

Facebook’s mobile, emerging market push explained

markdarcy2Facebook is looking to reach emerging markets in a fresh way, and the company is focused on building advertising formats to demonstrate just that through its in-house Creative Shop.

Speaking at press conference on the sidelines of the Cannes Lions Festival, Mark D’Arcy, Facebook’s chief creative officer said that although a lot of what the company looks at is latest technology, the team is also heavily invested in feature phones, which remain dominant in emerging markets. “There’s a huge number of people with limited bandwidth and we have believe that they shouldn’t be limited in the way they are connected to brands,” D’Arcy said.

Read more on Facebook’s mobile, emerging market push explained…

Mondelez bets big on fast-growing Facebook video

Screen Shot 2015-06-23 at 15.24.04Mondelez has backed Facebook’s fast-growing video platform, renewing an existing partnership with the social media site to focus on creative video ads.
The snack brand has signed a two-pronged agreement with Facebook on video content and mobile commerce.

The video partnership will give Mondelez and its agencies access to a dedicated Facebook strategist to create “scalable” video content.

Mondelez will also have early access to features being beta-tested by Facebook and Facebook-owned Instagram. The deal covers 52 countries globally, including the UK and US. Read more on Mondelez bets big on fast-growing Facebook video…