Abbott Mead Vickers BBDO is the UK agency with the most nominations in the Film category at Cannes Lions 2015.
The agency has been shortlisted five times – two for the Sainsbury’s Christmas ad “1914 Truce”, and one nomination each for “made of black” for Diageo, Begonias for Dixons Carphone and work for the Department of Transport’s Think campaign.
Seven UK ad agencies are hoping to win awards at Cannes in the Branded Content and Entertainment category, after the shortlist was announced this morning.
R/GA London has been shortlisted twice for Beats by [Dr] Dre’s “the game before the game”.
Other shortlisted entries include: Adam & Eve DDB’s Christmas campaign for John Lewis (“Monty’s Christmas”); AQKA’s “house of mamba” work for Nike Basketball; Grey London’s “The Times unquiet – film series” for News UK.
Three UK agencies have been shortlisted in the Titanium and Integrated Lions category at Cannes.
Adam & Eve/DDB’s “Monty’s Christmas” for John Lewis is on the list. The Omnicom agency has already won a Creative Effectiveness Lion this week for its 2013 Christmas work for John Lewis, “the bear and the hare.”
As I sit in recovery after few most excellent days in Cannes, and reflect on its value, I’m reminded of those that say that Cannes is the advertising industry at its most indulgent, salacious worst. Just how much pink wine can be drunk in a few short days?
But this year, it was more apparent than ever to me that all the rosé de Provence in the world can’t hide the talent, creativity and opportunity we have as an industry to make the world a better place.
With ideas such as Like a Girl for Always, I Will What I Want for Under Armour, the Ice Bucket Challenge, Life Paint for Volvo, and even the Berlin Wall of Sound in the radio category winning a Grand Prix already, it seems that ideas that have a higher purpose than simply promoting brands is now firmly the goal for brands. Read more on Lions winners prove Cannes has more to offer than rosé and debauchery…
J. Walter Thompson London has created a Twitter site called @cannesin140, which delivers a 140-character description of every Cannes Lion Gold winning campaign – then follows that with an emoji version of that tweet.
The account gives people a simple and fun way of seeing which campaigns have won Gold awards, as well as getting an “at-a-glance” breakdown of what the campaign was. The emoji version then adds sharability and interactivity while also celebrating the fun and creativity of the festival in a modern medium.