Posts Categorized: Awards

Praful Akali’s blog: The Lions need Health to

Screen Shot 2015-06-23 at 11.54.59In his first blog from the Health Lions, Medulla’s Akali speaks about what healthcare agencies can teach mainline agencies.

As I head for the second edition of the Cannes Health Lions (for the first time), I can’t help but wonder if the Health Lions have anything to teach the mainline advertising industry. Or vice versa – should healthcare advertising junta be attending the Cannes Lions or the Innovations Lions. There was a time when mainline advertising led creativity and communication in all forms.

Now, specialist advertising agencies often teach their mainline cousins a thing or two. All of us follow digital advertising awards closely to learn about the best ways to use technology in communication. But is there anything that mainline advertising can learn from counterparts in health?

Here are a few things that come to mind. Read more on Praful Akali’s blog: The Lions need Health to…

UK leads the way in Glass Lions shortlist at Cannes

download (3)Kate Magee, associate editor at Campaign, reports on the UK agencies that have secured entries on the first Glass Lion shortlist.

This is the first year the Glass Lion has been awarded by the Cannes International Festival Creativity. The new award recognises work that challenges gender bias. Read more on UK leads the way in Glass Lions shortlist at Cannes…

Read more on UK leads the way in Glass Lions shortlist at Cannes…