Posts Categorized: Awards

Publicis London leads UK shortlist entries for Cannes Direct Lions

Screen Shot 2015-06-22 at 11.33.59The UK has 14 entries shortlisted in this year’s Direct Lions category at Cannes.

Publicis London was shortlisted three times for its ‘Spot 4 Sale’ work for the youth homelessness charity Depaul UK.

OgilvyOne London was shortlisted twice for its ‘Looking for You’ outdoor campaign for Battersea Dogs and Cats Home, in which a dog on a digital billboard appeared to follow shoppers at Westfield Stratford as they walked past. Read more on Publicis London leads UK shortlist entries for Cannes Direct Lions…

Why Heineken embraces creativity

Screen Shot 2015-06-22 at 10.54.19The brewer has been named Creative Marketer of the Year at Cannes for a second time. Kate Magee examines the creative methodology behind its success and some of the ads this approach has spawned.

Can you get an entire company to understand what a great creative campaign looks like? That’s the conundrum Heineken has been attempting to solve for the past year.

The brewer, well-known for taking an innovative approach to marketing over its 150-year history, has designed a creative measuring scale that staff are being taught how to use. By doing so, Heineken hopes to break down any resistance to discussing creativity and help improve its work. Read more on Why Heineken embraces creativity…

Adam & Eve/DDB and Ogilvy & Mather London lead UK entries for Cannes Press Lions shortlist

Screen Shot 2015-06-22 at 10.28.21The UK has 36 entries shortlisted across this year’s Press Lions category at Cannes.
Adam & Eve/DDB and Ogilvy & Mather London lead the way with 15 and 12 entries respectively.

A&E/DDB was shortlisted nine times for its work for Harvey Nichols (six for Christmas and three for Spring/Summer Sale 14) and six times for its work for Mars, Temptations Cat Treats.

The Omnicom shop was crowned as the Agency of the Year at last year’s festival, after a highly successful “sorry, I spent it on myself” campaign for Harvey Nichols at Christmas. Read more on Adam & Eve/DDB and Ogilvy & Mather London lead UK entries for Cannes Press Lions shortlist…

‘This girl can’ wins Grand Prix for Good at Cannes Health

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At the Lions Health awards ceremony Friday evening, the Lions Health Grand Prix for Good—an award open to Gold Lion winning entries that were not eligible for a Grand Prix in their own section—went to FCB Inferno London’s powerful ‘This girl can’ campaign for Sport England. The work also won two Gold Lions in the Health & Wellness category.

Read more on ‘This girl can’ wins Grand Prix for Good at Cannes Health…

Indonesia ready for Cannes challenge

bloodbookCultural reticence to standing out has traditionally kept Indonesia agencies from excelling in awards shows. Will this year’s Cannes be a turning point?

Indonesia is a collectivist society, which is taught from early on not to be too outspoken and to not stand out of the crowd. “We are humble to an extent of sometimes being under-confident,” explained DD “Lulut” Asmoro, CEO of JWT Indonesia. “To create and then showcase work that is path-breaking and sets us apart from the world is a complete antithesis of our cultural upbringing.”

Read more on Indonesia ready for Cannes challenge…

The Glass Lion vs. gender stereotypes

Screen shot 2015-06-19 at 11.03.38Is the latest Cannes category just another cash grab, or a sign of social progress?

What’s that? Cannes Lions is introducing a new category this year? More than one, you say? Yawn. It’s become expected. Each year, Cannes announces a new award or several. New Lions to honor this segment or that. “If there’s an awards show category in it, Cannes will find it,” chuckled one creative director.

It’s easy to get cynical about the moneymaking machine that has become the awards show business, particularly the premiere global festival on the French Riviera. The yachts, the parties, the celebrities, the excess. In the midst of all the fanfare, the festival’s purist purpose often gets lost: to celebrate the industry’s best, to inspire and set standards. Read more on The Glass Lion vs. gender stereotypes…

Creative brilliance isn’t a thing…it’s a feeling

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Screen shot 2015-06-17 at 12.26.54Creative brilliance isn’t a thing…it’s a feeling. A flash behind the eyes when you see or hear something that is so good it fills you with a craving to have created it yourself.
It’s a yearning towards greatness that is part envy and part admiration – a wonderfully complicated sensation but it can be summed up in 5 simple words, “I wish I’d done that…”.
That’s how I felt when I saw this piece for AstraZeneca: A breathalyzer roadblock where they test you for asthma instead of alcohol. Simply brilliant. I really do wish I’d done it.

Read more on Creative brilliance isn’t a thing…it’s a feeling…