Posts Categorized: Awards

What makes a creative healthcare idea brilliant?

Sponsored

Screen shot 2015-06-17 at 12.23.05What makes a creative healthcare idea brilliant? Three things. The head. The heart. The hands.
The head for thinking. The challenge, the insight, the opportunities and constraints of technology, the data, the problem-solving, the ROI. The heart for feeling. You have to love it or hate it. Be jealous, be scared, be inspired, be moved, be changed. Feeling is what makes us human. The hands for crafting. A simple idea remains just a simple idea if it is not touched, held, caressed, nurtured and loved to life.

Read more on What makes a creative healthcare idea brilliant?…

Cannes Lions: Leo Burnett’s worldwide CCO names the runners and riders

Screen shot 2015-06-19 at 11.31.56This week, 366 jurors in Cannes begin the Herculean task of sifting through more than 40,000 ideas deemed worthy of consideration by the International Festival of Creativity.

Invariably, even more new faces – from our industry and beyond – will join the thousands who descend upon the south of France, all lured by the fact that creativity is the most valuable asset in business today.

Put short, a Cannes Lion in 2015 is more coveted, by more people, than ever before. Read more on Cannes Lions: Leo Burnett’s worldwide CCO names the runners and riders…

What makes Cannes, Cannes? Part 1

FEAT-DeloreanThe first of our three part series of what brings Indian adlanders to the South of France every year.

What brings Indian adlanders to the South of France every year? The not-so-scorching sun and sand are just part of the package. Here’s a snapshot of a Campaign India survey, and a scorecard on how India views the festival’s conference content, where the Lion stands amidst a deluge of advertising awards, and work that our countrymen and women want to see win.

Read more on What makes Cannes, Cannes? Part 1…

‘The more Indian-ish we make it‚ the more we get lost’

CannesMain-20150527061825121We asked Cannes Lions jurors from India over the years what their learning was, that could help adlanders in their hunt for Lions. Here are the nuggets. Dig in.

Akshay Kapnadak, creative consultant (ex-NCD, McCann Erickson)

Radio jury 2013

People are getting enamoured by technology and gizmos, but nothing beats the old ingredients – a fresh idea with perfect execution. ‘Dumb Ways to Die’ is a perfect example. It’s often rubbished and called only a jingle. Yes, it was a jingle which was ranked at number three by some music charts (above Beyonce too), but it was an idea executed beautifully. Read more on ‘The more Indian-ish we make it‚ the more we get lost’…

Brilliant creativity requires no compromise to be commercial

Sponsored

RCC4As we gear up for 2015 Lions Health “creativity” once again becomes the focal point. Brilliant creativity requires no compromise to be commercial – it is commerce (that’s not a pejorative). Creativity inspires fresh consciousness, a new behavior, an innovation – to solve a business problem. When it meets people in the right cultural context it connects and creates true meaning. In health, as in any sector, people inhabit a brilliant idea and when they do they engage and they propagate its expression. The more facets, the more brilliantly creativity shines.

Read more on Brilliant creativity requires no compromise to be commercial…

My Cannes prediction: A union of science and art

Screen shot 2015-06-16 at 14.22.30Let’s stop competing for attention and budget, and start working together to create transcendent campaigns

As the industry converges at the Cannes Lions International Festival of Creativity next week, it strikes me as odd that we are still having debates on who owns the conversation — performance vs. creative, awareness vs. targeting, programmatic vs. tent-pole and so on. Read more on My Cannes prediction: A union of science and art…

Grant Millar, UK CEO, The ZenithOptimedia Group on why data is getting creative

pic0105 - Grant_Millar_H&SCannes Lions gets bigger and better each year and Media has contributed to the richness and diversity of the festival.

Inevitably data has been rising up the ranks of prominence at the Festival too. From “big data versus creativity” to “creative versus programmatic” this has now been formally acknowledged with the new Creative Data Lion category, showcasing the best in data and creative as the two come together. Read more on Grant Millar, UK CEO, The ZenithOptimedia Group on why data is getting creative…