Some insights from Sarah Jessica Parker’s seminar with Cosmopolitan magazine at Cannes Lions – including why HBO timed the launch of the Sex in the City at precisely 9pm at night.
Posts Categorized: Best bits
Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media.
That is the finding from Google, which partnered with TNS and Ogilvy to explore how to engage consumers overloaded with information and technology.
Good morning, Cannes! We know it’s early, but when you’re feeling up to it, here’s a recap of some of the thought-provoking content from Day Two, courtesy of Ogilvy and Campaign. This should help get your brain in gear for Day Three ahead.
Campaign Asia-Pacific‘s intrepid Emily Tan hit events thrown by SapientNitro; Google; IPG; Luma Partners and MediaMath; and Cheil. A few select shots appear here (bonus points if you recognize Spike Jonze). See the full gallery on Campaign Asia-Pacific.
The zeitgeist has always been unpredictable – until now.
Buzzfeed’s co-founder Jonah Peretti delves into how brands can identify the moment, create content, optimise their efforts and invest for success in the new digital ecosystem.
But even a Lion award isn’t going to impress your friends and enemies as much as a selfie with a celeb.
Dynamo, the magician and illusionist, is speaking now at Cannes Lions with creative agency Brave’s managing director Ash Bendelow. Their talk, Sin City Chronicles, looks at how brands can learn from Las Vegas.
Cannes is full of unexpected happenings, but we haven’t yet seen an event location as bizarre as Pierre Cardin’s Bubble House, the site for a lunch event with Team Brazil, a group of organisations showcasing Brazilian design and creativity during the World Cup.
Urgently need to get some beach action?
Check out this cool little map – created by the Aylene Gardiner agency especially for Cannes Lions 2014.
No need to spend any more time frantically walking up and down La Croisette looking for the right spot with this to hand.
UK agencies have picked up four places in the shortlist for the creative effectiveness category at this year’s Cannes Lions.
AMV BBDO has been shortlisted for the Mercedes campaign You Drive for the A Class.