Posts Categorized: Breaking news

AMV BBDO leads UK Branded Content shortlist with Guinness “sapeurs” work

The UK has received 11 nominations in the Branded Content and Entertainment category at this year’s Cannes Lions, level pegging with France.

AMV BBDO London’s work on the “Sapeurs” film for Diageo’s Guinness has been shortlisted for both non-fiction TV and broadcast and non-fiction online, alongside its “Christmas in a day film” for Sainsbury’s.

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“Spice up” direct, demands Lida CEO Victoria Fox

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Victoria Fox is chief executive of Lida. Here she blogs about the future of direct – and how combined with technology it has a real power to unlock brilliant creativity.

Cannes Lions Festival of Creativity – love it, hate it, there’s just no ignoring it! With the Holy Grail of creativity in advertising this week, the question on everyone’s lips is: what will the awards bring?

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“Shamelessly steal” from Media Lions entries, advises Initiative’s Lee Ramsay

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Lee Ramsay is head of innovation at Initiative. Here he blogs about why it makes sense to learn from the bravery and experimentation of the Media Lions entrants.

Creativity is king: Millennials rank brand creativity as the number 2 most desired attribute in a brand – next to trust. So this was something on my mind as I listened to the Cannes Media Lions winners being announced.

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Watch: Facebook’s Patrick Harris on whether agencies or clients pull the strings

While “clients hold a lot of decisioning about their marketing budgets overall”, the agencies as strategic advisors are the ones who “really make sure that money is being spent efficiently”.

That’s the view of Facebook’s director of global agency development Patrick Harris, who spoke exclusively to Campaign in this video from Cannes.

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