Tim Hipperson is the former CEO of ZenithOptimedia and now runs consulting business Morph Management. Here, he blogs about why the idea is not enough, and how in a context of insight and tech, creativity thrives.
The UK has received 11 nominations in the Branded Content and Entertainment category at this year’s Cannes Lions, level pegging with France.
AMV BBDO London’s work on the “Sapeurs” film for Diageo’s Guinness has been shortlisted for both non-fiction TV and broadcast and non-fiction online, alongside its “Christmas in a day film” for Sainsbury’s.
Stefanie DiGianvincenzo is associate creative director at Wunderman. Here she blogs about her week as part of the inaugural See It Be It initiative at Cannes, which aims to address the under representation of women in the creative industries.
Victoria Fox is chief executive of Lida. Here she blogs about the future of direct – and how combined with technology it has a real power to unlock brilliant creativity.
Cannes Lions Festival of Creativity – love it, hate it, there’s just no ignoring it! With the Holy Grail of creativity in advertising this week, the question on everyone’s lips is: what will the awards bring?
Lee Ramsay is head of innovation at Initiative. Here he blogs about why it makes sense to learn from the bravery and experimentation of the Media Lions entrants.
Creativity is king: Millennials rank brand creativity as the number 2 most desired attribute in a brand – next to trust. So this was something on my mind as I listened to the Cannes Media Lions winners being announced.