Posts Categorized: Breaking news

Spotted: the largest digital screen in Cannes

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An enormous digital screen has been unveiled atop the Grand Hotel. At 16.8m x 4.8m, the Grand Screen can be seen for 3.5 miles.

Brands already signed up to use it throughout the Lions include Getty, YouTube, McDonald’s, Samsung, the Weather Channel and CNN,  and itt has been built from scratch in a partnership between CURB and Clear Channel Outdoor.

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“Entertain, empower or leave me the fuck alone”: Jared Leto on advertising

Oscar-winning actor Jared Leto’s discussion with Barbarian Group co-founder Benjamin Palmer proved popular with the adland crowd as it focused on how brands could really engage.

The Clear Channel talk also aimed to discuss technology’s role in distributing art and ideas in new ways across multiple platforms.

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Our favourite Microsoft infographics so far

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We love a good infographic, and Microsoft has been keeping busy creating these insightful tech-focused ones during Cannes.

Our favourites so far:

1) David Hasselhoff searches by gender

Who knew that The Hoff was such a big hit with the male social networkers of the world? Men made up around 2/3 of the people searching in the UK, USA and Brazil – while only in France did women take the search lead.

Read more on Our favourite Microsoft infographics so far…