We’ve set a challenge to Mark Ringer, the UK and European executive creative director of Anthem, to write reviews of top Cannes Lions seminars that are no longer than a tweet.
Posts Categorized: Breaking news
An enormous digital screen has been unveiled atop the Grand Hotel. At 16.8m x 4.8m, the Grand Screen can be seen for 3.5 miles.
Brands already signed up to use it throughout the Lions include Getty, YouTube, McDonald’s, Samsung, the Weather Channel and CNN, and itt has been built from scratch in a partnership between CURB and Clear Channel Outdoor.
Cannes Lions TV meets Kanye West, author Steve Stoute and entrepreneur Ben Horowitz to discuss creativity and technology.
Wendy Clark, Coca-Cola’s senior vice president of integrated marketing, gave us four mandates for instant communication in her Cannes Lions talk.
- Silence is not an option
- Speed trumps perfection
- The world needs more good content
Oscar-winning actor Jared Leto’s discussion with Barbarian Group co-founder Benjamin Palmer proved popular with the adland crowd as it focused on how brands could really engage.
The Clear Channel talk also aimed to discuss technology’s role in distributing art and ideas in new ways across multiple platforms.
We have been treated to this poem inspired by neuroscientist Beau Lotto’s words at Cannes, thanks to the folk at #OgilvyCannes.
Life is not simple
We are like frogs
The answer is to do it in the wild
See our exclusive video of Facebook’s director of global agency development Patrick Harris discussing the key areas of growth for the social media behemoth.
Consumers are more influenced by YouTube than any other media touchpoint and 18 to 34-year-olds are four times more interested in watching an ad on YouTube than any other platform.
Check out more insights in this slideshow by #OgilvyCannes.
Watch our exclusive video interview with magician Dynamo and Brave MD Ash Bendelow to find out how the “powerful medium” of magic can work with advertising.
We love a good infographic, and Microsoft has been keeping busy creating these insightful tech-focused ones during Cannes.
Our favourites so far:
1) David Hasselhoff searches by gender
Who knew that The Hoff was such a big hit with the male social networkers of the world? Men made up around 2/3 of the people searching in the UK, USA and Brazil – while only in France did women take the search lead.