Social@Ogilvy and Surveymonkey are releasing new research today at Cannes. The study surveyed more than 6,500 social-media users in 16 markets.
“What we found is that motivations for sharing can be very different and not that obvious,” said Thomas Crampton, global managing director of Social@Ogilvy. “When you break down the markets into mature versus developing economies, you find that more mature markets have a tendency to share educational and informational content more than entertainment.”
David Sable is global CEO of Y&R and chaired the jury for the Creative Effectiveness Lions this year. Here he blogs about how he and his fellow jurors really judge the category – and the challenges of dealing with “digibabble”.
At Campaign, we are loving the new dronie trend and can’t get enough of the latest videos from the @Dronie Twitter account.
If you haven’t seen these short videos yet – taken with a camera on a remote controlled drone, which flies into the air away from the subjects, so that the angle widens out – check out our favourites from Cannes so far.
Irina Kondrashova is senior strategist at 360i London and blogs here on the new approach needed to gain consumer attention.
Facebook has fundamentally changed the way brands and agencies organise and plan for social media. The new reality requires a new approach, including budgets for paid media and marketers switching from a real-time mindset to a right-time mindset.
We’re in a battle for consumer attention and while this advice might seem intuitive, many brands miss these key points: