Posts Categorized: Breaking news

5 ways to go viral on Facebook, by 360i

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Irina Kondrashova is senior strategist at 360i London and blogs here on the new approach needed to gain consumer attention.

Facebook has fundamentally changed the way brands and agencies organise and plan for social media. The new reality requires a new approach, including budgets for paid media and marketers switching from a real-time mindset to a right-time mindset.
We’re in a battle for consumer attention and while this advice might seem intuitive, many brands miss these key points:

Read more on 5 ways to go viral on Facebook, by 360i…

“Empower the best content creators or fuck you”: the best (and worst) of Kanye West at Cannes

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Everyone’s favourite surprise speaker Kanye West has hit the stage at Cannes today.

Check out some of the best quotes from the rapper and entrepreneur, live from La Croisette.

Read more on “Empower the best content creators or fuck you”: the best (and worst) of Kanye West at Cannes…