Technological advances offer a wealth of opportunities for OOH but a strong strategy will always be key to success
It is widely accepted that the media world we now inhabit is changing at an ever-increasing pace – none more so than the out-of-home medium.
The levels of investment by landlords, estate owners and media owners is unprecedented and – as technological advances, costs, connectivity and smartphone capabilities improve – the opportunities across out-of-home continue to exceed the imagination of much of our industry.
Arif Durrani, head of media at Campaign magazine, and editor of Media Week, takes a look back at five years of the Cannes Lions Festival and the pinnacle moments from each year.
The annual sojourn to the French Riviera means different things for different people.
For agencies of course, first and foremost, it means competition. From who has the best villa to who throws the best party, and who “wins” the social media buzz, to who has the most famous guest and, of course, who gets invited to the Campaign party. Oh yes, and there’s the the small matter of the roar of those industry defining, career-making Lions awards. Read more on The last 5 years of Cannes Lions and the media…
Sometimes it’s good to reflect on the bad points of an industry event. A number of Cannes Lions 2014 delegates shared their worst moments with us last year, including a swimming pool faux pas and missing out on talks and awards, as well as a close-call worst experience that turned out pretty well.
Maurice Levy, chairman and chief executive of Publicis Groupe, explained that the torture of being nearby swimming pools and beaches, but not actually using them, grates on him every year at Cannes. Especially when he has meetings. Read more on Cannes TV: Worst experiences at Cannes 2014…
Ahead of this year’s Cannes Lions festival, which kicks off in less than two weeks (21-27 June), we take a look back at the highlights as noted by industry peers from the 2014 event.
A number of delegates shared their experiences from the festival at last year’s Campaign magazine beach party. Clare Bowen, head of creative development at the Radio Advertising Bureau, said the joy of coming out to Cannes 2014 was seeing what the advertising industry looked like internationally. Read more on Cannes TV: Campaign’s beach party 2014…
Adam&Eve/DDB has won another Grand Prix award at Cannes Lions 2014 for “sorry I spent it on myself” for Harvey Nichols, by being awarded the onlly Grand Prix in this year’s Integrated category.
The award – which is the highest category of lions accolades at Cannes – adds to Adam&Eve’s Film Grand Prix, Promo and Activation Grand Prix and Press Grand Prix. It won in the press and promo categories earlier in the week, and picked up a Film Grand Prix tonight.
Judges decided not to award any Grand Prix awards (the highest honour) in both the Film Craft Lions and the Branded Content and Entertainment Lions at Cannes 2014.
Gold Lions awarded in the Branded Content and Entertainment category were mainly to USA agencies, including 3 golds which went to Creative Artists Agency for their ad “the scarecrow” for Chipotle Mexican Grill.